{"title":"GRAM Discs","description":"","products":[{"product_id":"gram-discs-tallinn","title":"GRAM Discs Basic Line Tallinn","description":"\u003cp\u003e\u003cb\u003eTallinn  \u003cimg\u003e\u003cimg\u003e\u003c\/b\u003e2 \/ 3 \/ 0 \/ 1 - Power: 2.5\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eInventing Power Buttons: From Confusion to Clarity\u003c\/b\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003eIf you’ve ever tried buying a new disc as a beginner, you’ve probably stared at those four little numbers — speed, glide, turn, fade — and wondered what any of it actually means. And if you’re an experienced player, chances are you’ve learned that those numbers don’t always mean what they say. That’s exactly where our journey began.\u003cbr\u003eWe set out with a bold idea:\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eto make disc flight information actually useful\u003c\/b\u003e.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBack to First Principles\u003c\/b\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003eOur first obstacle was obvious. Every player throws differently. A disc that fades right for a forehand player might fade left for a backhand. Draw a line for “flight path” on a disc? Doesn’t work. If that path doesn’t match the player’s experience, who do they blame? The disc — and us.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003eSo we asked a better question:\u003cbr\u003e \u003cb data-stringify-type=\"bold\"\u003eWhat does the player actually know when they’re choosing a disc?\u003c\/b\u003e\u003cbr\u003e The answer was simple but powerful:\u003cbr\u003e “They know how far they can throw and want a disc that suits that power.”\u003cbr\u003eWe spent time in a local disc golf shop, talking with players, listening to the shopkeeper, and watching people choose discs. The pattern was clear. Everyone had a rough idea of their power level — and just wanted something that\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003eflew how they expected\u003c\/i\u003e.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eDots Over Digits\u003c\/b\u003e\u003cbr\u003eWith that in mind, we ditched the numbers. Instead, we invented the\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePower Buttons (PBs)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esystem. Think of it as a\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003estability scale\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e— the more buttons, the more overstable the disc.\u003cbr\u003eBut here’s the twist: we didn’t want to clutter the design. Since our brand language is clean, rounded, and inspired by simplicity (just look at the GRAM logo!), we went with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003efive dots\u003c\/b\u003e, each with a possibility to be half-filled. That gives us\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ea 10-point scale\u003c\/b\u003e, but presented in a friendly, instantly recognizable way.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTested. Stamped. Accurate.\u003c\/b\u003e\u003cbr\u003eUnlike flight numbers, which are locked in after the mold is designed,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePBs are flexible\u003c\/b\u003e. If a run comes out slightly more overstable, we just increase the PB rating for that batch. That means what’s stamped on the disc actually matches how it flies — no more guessing or googling.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBut What About Speed, Glide, Turn, Fade?\u003c\/b\u003e\u003cbr\u003eLet’s break it down:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-stringify-type=\"unordered-list\" data-list-tree=\"true\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-indent=\"0\" data-border=\"0\"\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eSpeed?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThat’s rim width. You can feel it. We don’t need to print it.\u003c\/li\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eGlide?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt’s the most random number out there. Some putters “glide” like a feather; others drop like bricks. The number doesn’t help.\u003c\/li\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eTurn\/Fade?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eToo abstract. A Felon, Firebird, and Boatman all have similar numbers, but fly differently in the real world. PBs reflect how they actually perform — in your hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eThe Name Was a Happy Accident\u003c\/b\u003e\u003cbr\u003eWe didn’t start with the name “Power Buttons.” It just… happened. One morning, debating with an imaginary advisor in my head (as one does), I caught myself calling them Power Buttons. It stuck. It made us laugh. It made sense. The team loved it — and the name was born.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eA New Standard\u003c\/b\u003e\u003cbr\u003eAt GRAM, we’re about functional design, real-world usability, and player happiness. Power Buttons are just one more way we bring that philosophy to life.\u003cbr\u003eNext time you’re picking up a Gram disc, count the dots. That’s the power it holds — and the simplicity we stand for.\u003c\/div\u003e","brand":"GRAM Discs","offers":[{"title":"Blue \/ 173+","offer_id":52617485254985,"sku":"8888111101884-1","price":14.9,"currency_code":"EUR","in_stock":true},{"title":"White \/ 173+","offer_id":52617485287753,"sku":"8888111101884-2","price":14.9,"currency_code":"EUR","in_stock":true},{"title":"Red \/ 173+","offer_id":52617485320521,"sku":"8888111101884-3","price":14.9,"currency_code":"EUR","in_stock":false},{"title":"Yellow \/ 173+","offer_id":52617485353289,"sku":"8888111101884-4","price":14.9,"currency_code":"EUR","in_stock":false},{"title":"Orange \/ 173+","offer_id":52617485386057,"sku":"8888111101884-5","price":14.9,"currency_code":"EUR","in_stock":false},{"title":"Turquoise \/ 173+","offer_id":52617485418825,"sku":"8888111101884-6","price":14.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/gram-tallinn-white.png?v=1752561588"},{"product_id":"gram-discs-helsinki","title":"GRAM Discs Premium Line Helsinki","description":"\u003cp\u003e\u003cb\u003eHelsinki   \u003c\/b\u003e5 \/ 6 \/ 0 \/ 0 - Power: 1.5\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eInventing Power Buttons: From Confusion to Clarity\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eIf you’ve ever tried buying a new disc as a beginner, you’ve probably stared at those four little numbers — speed, glide, turn, fade — and wondered what any of it actually means. And if you’re an experienced player, chances are you’ve learned that those numbers don’t always mean what they say. That’s exactly where our journey began.\u003cbr\u003eWe set out with a bold idea:\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eto make disc flight information actually useful\u003c\/b\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBack to First Principles\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eOur first obstacle was obvious. Every player throws differently. A disc that fades right for a forehand player might fade left for a backhand. Draw a line for “flight path” on a disc? Doesn’t work. If that path doesn’t match the player’s experience, who do they blame? The disc — and us.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eSo we asked a better question:\u003cbr\u003e \u003cb data-stringify-type=\"bold\"\u003eWhat does the player actually know when they’re choosing a disc?\u003c\/b\u003e\u003cbr\u003e The answer was simple but powerful:\u003cbr\u003e “They know how far they can throw and want a disc that suits that power.”\u003cbr\u003eWe spent time in a local disc golf shop, talking with players, listening to the shopkeeper, and watching people choose discs. The pattern was clear. Everyone had a rough idea of their power level — and just wanted something that\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003eflew how they expected\u003c\/i\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eDots Over Digits\u003c\/b\u003e\u003cbr\u003eWith that in mind, we ditched the numbers. Instead, we invented the\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePower Buttons (PBs)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esystem. Think of it as a\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003estability scale\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e— the more buttons, the more overstable the disc.\u003cbr\u003eBut here’s the twist: we didn’t want to clutter the design. Since our brand language is clean, rounded, and inspired by simplicity (just look at the GRAM logo!), we went with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003efive dots\u003c\/b\u003e, each with a possibility to be half-filled. That gives us\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ea 10-point scale\u003c\/b\u003e, but presented in a friendly, instantly recognizable way.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTested. Stamped. Accurate.\u003c\/b\u003e\u003cbr\u003eUnlike flight numbers, which are locked in after the mold is designed,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePBs are flexible\u003c\/b\u003e. If a run comes out slightly more overstable, we just increase the PB rating for that batch. That means what’s stamped on the disc actually matches how it flies — no more guessing or googling.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBut What About Speed, Glide, Turn, Fade?\u003c\/b\u003e\u003cbr\u003eLet’s break it down:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-border=\"0\" data-indent=\"0\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-list-tree=\"true\" data-stringify-type=\"unordered-list\"\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eSpeed?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThat’s rim width. You can feel it. We don’t need to print it.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eGlide?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt’s the most random number out there. Some putters “glide” like a feather; others drop like bricks. The number doesn’t help.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eTurn\/Fade?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eToo abstract. A Felon, Firebird, and Boatman all have similar numbers, but fly differently in the real world. PBs reflect how they actually perform — in your hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eThe Name Was a Happy Accident\u003c\/b\u003e\u003cbr\u003eWe didn’t start with the name “Power Buttons.” It just… happened. One morning, debating with an imaginary advisor in my head (as one does), I caught myself calling them Power Buttons. It stuck. It made us laugh. It made sense. The team loved it — and the name was born.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eA New Standard\u003c\/b\u003e\u003cbr\u003eAt GRAM, we’re about functional design, real-world usability, and player happiness. Power Buttons are just one more way we bring that philosophy to life.\u003cbr\u003eNext time you’re picking up a Gram disc, count the dots. That’s the power it holds — and the simplicity we stand for.\u003c\/div\u003e","brand":"GRAM Discs","offers":[{"title":"Blue \/ 173+","offer_id":52617569960265,"sku":"8888111101888-1","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"White \/ 173+","offer_id":52617569993033,"sku":"8888111101888-2","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Yellow \/ 173+","offer_id":52617570058569,"sku":"8888111101888-4","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Orange \/ 173+","offer_id":52617570091337,"sku":"8888111101888-5","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Pink \/ 173+","offer_id":52734547067209,"sku":"8888111101888-3","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Green - Founders \/ 173+","offer_id":54895437381961,"sku":"8888111102222-1","price":49.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/gram-helsinki-orange_85953259-9c63-49b7-b534-c58b758cc994.png?v=1784630850"},{"product_id":"gram-discs-stockholm","title":"GRAM Discs Premium Line Stockholm","description":"\u003cp\u003e\u003cb\u003eStockholm  \u003c\/b\u003e7 \/ 5 \/ -1 \/ 2 - Power: 3\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eInventing Power Buttons: From Confusion to Clarity\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eIf you’ve ever tried buying a new disc as a beginner, you’ve probably stared at those four little numbers — speed, glide, turn, fade — and wondered what any of it actually means. And if you’re an experienced player, chances are you’ve learned that those numbers don’t always mean what they say. That’s exactly where our journey began.\u003cbr\u003eWe set out with a bold idea:\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eto make disc flight information actually useful\u003c\/b\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBack to First Principles\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eOur first obstacle was obvious. Every player throws differently. A disc that fades right for a forehand player might fade left for a backhand. Draw a line for “flight path” on a disc? Doesn’t work. If that path doesn’t match the player’s experience, who do they blame? The disc — and us.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eSo we asked a better question:\u003cbr\u003e \u003cb data-stringify-type=\"bold\"\u003eWhat does the player actually know when they’re choosing a disc?\u003c\/b\u003e\u003cbr\u003e The answer was simple but powerful:\u003cbr\u003e “They know how far they can throw and want a disc that suits that power.”\u003cbr\u003eWe spent time in a local disc golf shop, talking with players, listening to the shopkeeper, and watching people choose discs. The pattern was clear. Everyone had a rough idea of their power level — and just wanted something that\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003eflew how they expected\u003c\/i\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eDots Over Digits\u003c\/b\u003e\u003cbr\u003eWith that in mind, we ditched the numbers. Instead, we invented the\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePower Buttons (PBs)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esystem. Think of it as a\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003estability scale\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e— the more buttons, the more overstable the disc.\u003cbr\u003eBut here’s the twist: we didn’t want to clutter the design. Since our brand language is clean, rounded, and inspired by simplicity (just look at the GRAM logo!), we went with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003efive dots\u003c\/b\u003e, each with a possibility to be half-filled. That gives us\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ea 10-point scale\u003c\/b\u003e, but presented in a friendly, instantly recognizable way.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTested. Stamped. Accurate.\u003c\/b\u003e\u003cbr\u003eUnlike flight numbers, which are locked in after the mold is designed,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePBs are flexible\u003c\/b\u003e. If a run comes out slightly more overstable, we just increase the PB rating for that batch. That means what’s stamped on the disc actually matches how it flies — no more guessing or googling.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBut What About Speed, Glide, Turn, Fade?\u003c\/b\u003e\u003cbr\u003eLet’s break it down:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-border=\"0\" data-indent=\"0\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-list-tree=\"true\" data-stringify-type=\"unordered-list\"\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eSpeed?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThat’s rim width. You can feel it. We don’t need to print it.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eGlide?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt’s the most random number out there. Some putters “glide” like a feather; others drop like bricks. The number doesn’t help.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eTurn\/Fade?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eToo abstract. A Felon, Firebird, and Boatman all have similar numbers, but fly differently in the real world. PBs reflect how they actually perform — in your hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eThe Name Was a Happy Accident\u003c\/b\u003e\u003cbr\u003eWe didn’t start with the name “Power Buttons.” It just… happened. One morning, debating with an imaginary advisor in my head (as one does), I caught myself calling them Power Buttons. It stuck. It made us laugh. It made sense. The team loved it — and the name was born.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eA New Standard\u003c\/b\u003e\u003cbr\u003eAt GRAM, we’re about functional design, real-world usability, and player happiness. Power Buttons are just one more way we bring that philosophy to life.\u003cbr\u003eNext time you’re picking up a Gram disc, count the dots. That’s the power it holds — and the simplicity we stand for.\u003c\/div\u003e","brand":"GRAM Discs","offers":[{"title":"Blue \/ 173+","offer_id":52617655255369,"sku":"8888111101893-1","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Yellow \/ 173+","offer_id":52617655288137,"sku":"8888111101893-2","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Orange \/ 173+","offer_id":52617655320905,"sku":"8888111101893-3","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ 173+","offer_id":52617655353673,"sku":"8888111101893-4","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Green - Founders \/ 173+","offer_id":54895401173321,"sku":"8888111102221-1","price":49.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/gram-stockholm-yellow_c3f96795-d697-49eb-a201-c0a1d533c0c6.png?v=1784630656"},{"product_id":"gram-discs-paris","title":"GRAM Discs Premium Line Paris","description":"\u003cp\u003e\u003cb\u003eParis  \u003c\/b\u003e11 \/ 6 \/ -1 \/ 2 - Power: 2.5\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eInventing Power Buttons: From Confusion to Clarity\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eIf you’ve ever tried buying a new disc as a beginner, you’ve probably stared at those four little numbers — speed, glide, turn, fade — and wondered what any of it actually means. And if you’re an experienced player, chances are you’ve learned that those numbers don’t always mean what they say. That’s exactly where our journey began.\u003cbr\u003eWe set out with a bold idea:\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eto make disc flight information actually useful\u003c\/b\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBack to First Principles\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eOur first obstacle was obvious. Every player throws differently. A disc that fades right for a forehand player might fade left for a backhand. Draw a line for “flight path” on a disc? Doesn’t work. If that path doesn’t match the player’s experience, who do they blame? The disc — and us.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eSo we asked a better question:\u003cbr\u003e \u003cb data-stringify-type=\"bold\"\u003eWhat does the player actually know when they’re choosing a disc?\u003c\/b\u003e\u003cbr\u003e The answer was simple but powerful:\u003cbr\u003e “They know how far they can throw and want a disc that suits that power.”\u003cbr\u003eWe spent time in a local disc golf shop, talking with players, listening to the shopkeeper, and watching people choose discs. The pattern was clear. Everyone had a rough idea of their power level — and just wanted something that\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003eflew how they expected\u003c\/i\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eDots Over Digits\u003c\/b\u003e\u003cbr\u003eWith that in mind, we ditched the numbers. Instead, we invented the\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePower Buttons (PBs)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esystem. Think of it as a\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003estability scale\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e— the more buttons, the more overstable the disc.\u003cbr\u003eBut here’s the twist: we didn’t want to clutter the design. Since our brand language is clean, rounded, and inspired by simplicity (just look at the GRAM logo!), we went with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003efive dots\u003c\/b\u003e, each with a possibility to be half-filled. That gives us\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ea 10-point scale\u003c\/b\u003e, but presented in a friendly, instantly recognizable way.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTested. Stamped. Accurate.\u003c\/b\u003e\u003cbr\u003eUnlike flight numbers, which are locked in after the mold is designed,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePBs are flexible\u003c\/b\u003e. If a run comes out slightly more overstable, we just increase the PB rating for that batch. That means what’s stamped on the disc actually matches how it flies — no more guessing or googling.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBut What About Speed, Glide, Turn, Fade?\u003c\/b\u003e\u003cbr\u003eLet’s break it down:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-border=\"0\" data-indent=\"0\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-list-tree=\"true\" data-stringify-type=\"unordered-list\"\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eSpeed?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThat’s rim width. You can feel it. We don’t need to print it.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eGlide?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt’s the most random number out there. Some putters “glide” like a feather; others drop like bricks. The number doesn’t help.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eTurn\/Fade?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eToo abstract. A Felon, Firebird, and Boatman all have similar numbers, but fly differently in the real world. PBs reflect how they actually perform — in your hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eThe Name Was a Happy Accident\u003c\/b\u003e\u003cbr\u003eWe didn’t start with the name “Power Buttons.” It just… happened. One morning, debating with an imaginary advisor in my head (as one does), I caught myself calling them Power Buttons. It stuck. It made us laugh. It made sense. The team loved it — and the name was born.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eA New Standard\u003c\/b\u003e\u003cbr\u003eAt GRAM, we’re about functional design, real-world usability, and player happiness. Power Buttons are just one more way we bring that philosophy to life.\u003cbr\u003eNext time you’re picking up a Gram disc, count the dots. That’s the power it holds — and the simplicity we stand for.\u003c\/div\u003e","brand":"GRAM Discs","offers":[{"title":"Blue \/ 173+","offer_id":52617693561161,"sku":"8888111101894-1","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Yellow \/ 173+","offer_id":52617697558857,"sku":"8888111101894-3","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Orange \/ 173+","offer_id":52617693593929,"sku":"8888111101894-2","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ 173+","offer_id":52617697591625,"sku":"8888111101894-4","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Green - Founders \/ 173+","offer_id":54895456387401,"sku":"8888111102220-1","price":49.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/gram-paris-blue.png?v=1784631032"},{"product_id":"gram-discs-prague","title":"GRAM Discs Basic Line Prague","description":"\u003cp\u003e\u003cstrong\u003ePrague\u003c\/strong\u003e  \u003cspan\u003e2 \/ 3 \/ 0 \/ 2 - Power: 2\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eInventing Power Buttons: From Confusion to Clarity\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eIf you’ve ever tried buying a new disc as a beginner, you’ve probably stared at those four little numbers — speed, glide, turn, fade — and wondered what any of it actually means. And if you’re an experienced player, chances are you’ve learned that those numbers don’t always mean what they say. That’s exactly where our journey began.\u003cbr\u003eWe set out with a bold idea:\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eto make disc flight information actually useful\u003c\/b\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBack to First Principles\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eOur first obstacle was obvious. Every player throws differently. A disc that fades right for a forehand player might fade left for a backhand. Draw a line for “flight path” on a disc? Doesn’t work. If that path doesn’t match the player’s experience, who do they blame? The disc — and us.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eSo we asked a better question:\u003cbr\u003e \u003cb data-stringify-type=\"bold\"\u003eWhat does the player actually know when they’re choosing a disc?\u003c\/b\u003e\u003cbr\u003e The answer was simple but powerful:\u003cbr\u003e “They know how far they can throw and want a disc that suits that power.”\u003cbr\u003eWe spent time in a local disc golf shop, talking with players, listening to the shopkeeper, and watching people choose discs. The pattern was clear. Everyone had a rough idea of their power level — and just wanted something that\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003eflew how they expected\u003c\/i\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eDots Over Digits\u003c\/b\u003e\u003cbr\u003eWith that in mind, we ditched the numbers. Instead, we invented the\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePower Buttons (PBs)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esystem. Think of it as a\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003estability scale\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e— the more buttons, the more overstable the disc.\u003cbr\u003eBut here’s the twist: we didn’t want to clutter the design. Since our brand language is clean, rounded, and inspired by simplicity (just look at the GRAM logo!), we went with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003efive dots\u003c\/b\u003e, each with a possibility to be half-filled. That gives us\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ea 10-point scale\u003c\/b\u003e, but presented in a friendly, instantly recognizable way.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTested. Stamped. Accurate.\u003c\/b\u003e\u003cbr\u003eUnlike flight numbers, which are locked in after the mold is designed,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePBs are flexible\u003c\/b\u003e. If a run comes out slightly more overstable, we just increase the PB rating for that batch. That means what’s stamped on the disc actually matches how it flies — no more guessing or googling.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBut What About Speed, Glide, Turn, Fade?\u003c\/b\u003e\u003cbr\u003eLet’s break it down:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-border=\"0\" data-indent=\"0\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-list-tree=\"true\" data-stringify-type=\"unordered-list\"\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eSpeed?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThat’s rim width. You can feel it. We don’t need to print it.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eGlide?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt’s the most random number out there. Some putters “glide” like a feather; others drop like bricks. The number doesn’t help.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eTurn\/Fade?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eToo abstract. A Felon, Firebird, and Boatman all have similar numbers, but fly differently in the real world. PBs reflect how they actually perform — in your hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eThe Name Was a Happy Accident\u003c\/b\u003e\u003cbr\u003eWe didn’t start with the name “Power Buttons.” It just… happened. One morning, debating with an imaginary advisor in my head (as one does), I caught myself calling them Power Buttons. It stuck. It made us laugh. It made sense. The team loved it — and the name was born.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eA New Standard\u003c\/b\u003e\u003cbr\u003eAt GRAM, we’re about functional design, real-world usability, and player happiness. Power Buttons are just one more way we bring that philosophy to life.\u003cbr\u003eNext time you’re picking up a Gram disc, count the dots. That’s the power it holds — and the simplicity we stand for.\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"GRAM Discs","offers":[{"title":"Blue \/ 173+","offer_id":52622960263497,"sku":"8888111101885-1","price":14.9,"currency_code":"EUR","in_stock":true},{"title":"White \/ 173+","offer_id":52622960296265,"sku":"8888111101885-2","price":14.9,"currency_code":"EUR","in_stock":true},{"title":"Red \/ 173+","offer_id":52622960329033,"sku":"8888111101885-3","price":14.9,"currency_code":"EUR","in_stock":false},{"title":"Yellow \/ 173+","offer_id":52622960361801,"sku":"8888111101885-4","price":14.9,"currency_code":"EUR","in_stock":true},{"title":"Orange \/ 173+","offer_id":52622960394569,"sku":"8888111101885-5","price":14.9,"currency_code":"EUR","in_stock":false},{"title":"Turquoise \/ 173+","offer_id":52622960427337,"sku":"8888111101885-6","price":14.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/gram-prague-soft-blue.webp?v=1761728095"},{"product_id":"gram-discs-vilnius","title":"GRAM Discs Premium Line Vilnius","description":"\u003cp\u003e\u003cstrong\u003eVilnius   \u003c\/strong\u003e\u003cspan\u003e5 \/ 6 \/ -1 \/ 0 - Power: 1\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eInventing Power Buttons: From Confusion to Clarity\u003c\/b\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003eIf you’ve ever tried buying a new disc as a beginner, you’ve probably stared at those four little numbers — speed, glide, turn, fade — and wondered what any of it actually means. And if you’re an experienced player, chances are you’ve learned that those numbers don’t always mean what they say. That’s exactly where our journey began.\u003cbr\u003eWe set out with a bold idea:\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eto make disc flight information actually useful\u003c\/b\u003e.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBack to First Principles\u003c\/b\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003eOur first obstacle was obvious. Every player throws differently. A disc that fades right for a forehand player might fade left for a backhand. Draw a line for “flight path” on a disc? Doesn’t work. If that path doesn’t match the player’s experience, who do they blame? The disc — and us.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003eSo we asked a better question:\u003cbr\u003e \u003cb data-stringify-type=\"bold\"\u003eWhat does the player actually know when they’re choosing a disc?\u003c\/b\u003e\u003cbr\u003e The answer was simple but powerful:\u003cbr\u003e “They know how far they can throw and want a disc that suits that power.”\u003cbr\u003eWe spent time in a local disc golf shop, talking with players, listening to the shopkeeper, and watching people choose discs. The pattern was clear. Everyone had a rough idea of their power level — and just wanted something that\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003eflew how they expected\u003c\/i\u003e.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eDots Over Digits\u003c\/b\u003e\u003cbr\u003eWith that in mind, we ditched the numbers. Instead, we invented the\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePower Buttons (PBs)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esystem. Think of it as a\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003estability scale\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e— the more buttons, the more overstable the disc.\u003cbr\u003eBut here’s the twist: we didn’t want to clutter the design. Since our brand language is clean, rounded, and inspired by simplicity (just look at the GRAM logo!), we went with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003efive dots\u003c\/b\u003e, each with a possibility to be half-filled. That gives us\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ea 10-point scale\u003c\/b\u003e, but presented in a friendly, instantly recognizable way.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTested. Stamped. Accurate.\u003c\/b\u003e\u003cbr\u003eUnlike flight numbers, which are locked in after the mold is designed,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePBs are flexible\u003c\/b\u003e. If a run comes out slightly more overstable, we just increase the PB rating for that batch. That means what’s stamped on the disc actually matches how it flies — no more guessing or googling.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBut What About Speed, Glide, Turn, Fade?\u003c\/b\u003e\u003cbr\u003eLet’s break it down:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-stringify-type=\"unordered-list\" data-list-tree=\"true\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-indent=\"0\" data-border=\"0\"\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eSpeed?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThat’s rim width. You can feel it. We don’t need to print it.\u003c\/li\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eGlide?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt’s the most random number out there. Some putters “glide” like a feather; others drop like bricks. The number doesn’t help.\u003c\/li\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eTurn\/Fade?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eToo abstract. A Felon, Firebird, and Boatman all have similar numbers, but fly differently in the real world. PBs reflect how they actually perform — in your hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eThe Name Was a Happy Accident\u003c\/b\u003e\u003cbr\u003eWe didn’t start with the name “Power Buttons.” It just… happened. One morning, debating with an imaginary advisor in my head (as one does), I caught myself calling them Power Buttons. It stuck. It made us laugh. It made sense. The team loved it — and the name was born.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eA New Standard\u003c\/b\u003e\u003cbr\u003eAt GRAM, we’re about functional design, real-world usability, and player happiness. Power Buttons are just one more way we bring that philosophy to life.\u003cbr\u003eNext time you’re picking up a Gram disc, count the dots. That’s the power it holds — and the simplicity we stand for.\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"GRAM Discs","offers":[{"title":"Blue \/ 173+","offer_id":52622978253129,"sku":"8888111101886-1","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"White \/ 173+","offer_id":52622978285897,"sku":"8888111101886-2","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Yellow \/ 173+","offer_id":52622978318665,"sku":"8888111101886-3","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Orange \/ 173+","offer_id":52622978351433,"sku":"8888111101886-4","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ 173+","offer_id":52622978384201,"sku":"8888111101886-5","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Red \/ 173+","offer_id":52734548869449,"sku":"8888111101886-6","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/gram-vilnius-red_9046dac0-38e8-467a-8099-ceede3d21b8a.png?v=1754029301"},{"product_id":"gram-discs-riga","title":"GRAM Discs Premium Line Riga","description":"\u003cp\u003e\u003cb\u003eRiga\u003c\/b\u003e  \u003cspan\u003e8 \/ 6 \/ -2 \/ 1 - Power: 2\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eInventing Power Buttons: From Confusion to Clarity\u003c\/b\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003eIf you’ve ever tried buying a new disc as a beginner, you’ve probably stared at those four little numbers — speed, glide, turn, fade — and wondered what any of it actually means. And if you’re an experienced player, chances are you’ve learned that those numbers don’t always mean what they say. That’s exactly where our journey began.\u003cbr\u003eWe set out with a bold idea:\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eto make disc flight information actually useful\u003c\/b\u003e.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBack to First Principles\u003c\/b\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003eOur first obstacle was obvious. Every player throws differently. A disc that fades right for a forehand player might fade left for a backhand. Draw a line for “flight path” on a disc? Doesn’t work. If that path doesn’t match the player’s experience, who do they blame? The disc — and us.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003eSo we asked a better question:\u003cbr\u003e \u003cb data-stringify-type=\"bold\"\u003eWhat does the player actually know when they’re choosing a disc?\u003c\/b\u003e\u003cbr\u003e The answer was simple but powerful:\u003cbr\u003e “They know how far they can throw and want a disc that suits that power.”\u003cbr\u003eWe spent time in a local disc golf shop, talking with players, listening to the shopkeeper, and watching people choose discs. The pattern was clear. Everyone had a rough idea of their power level — and just wanted something that\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003eflew how they expected\u003c\/i\u003e.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eDots Over Digits\u003c\/b\u003e\u003cbr\u003eWith that in mind, we ditched the numbers. Instead, we invented the\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePower Buttons (PBs)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esystem. Think of it as a\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003estability scale\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e— the more buttons, the more overstable the disc.\u003cbr\u003eBut here’s the twist: we didn’t want to clutter the design. Since our brand language is clean, rounded, and inspired by simplicity (just look at the GRAM logo!), we went with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003efive dots\u003c\/b\u003e, each with a possibility to be half-filled. That gives us\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ea 10-point scale\u003c\/b\u003e, but presented in a friendly, instantly recognizable way.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTested. Stamped. Accurate.\u003c\/b\u003e\u003cbr\u003eUnlike flight numbers, which are locked in after the mold is designed,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePBs are flexible\u003c\/b\u003e. If a run comes out slightly more overstable, we just increase the PB rating for that batch. That means what’s stamped on the disc actually matches how it flies — no more guessing or googling.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBut What About Speed, Glide, Turn, Fade?\u003c\/b\u003e\u003cbr\u003eLet’s break it down:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-stringify-type=\"unordered-list\" data-list-tree=\"true\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-indent=\"0\" data-border=\"0\"\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eSpeed?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThat’s rim width. You can feel it. We don’t need to print it.\u003c\/li\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eGlide?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt’s the most random number out there. Some putters “glide” like a feather; others drop like bricks. The number doesn’t help.\u003c\/li\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eTurn\/Fade?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eToo abstract. A Felon, Firebird, and Boatman all have similar numbers, but fly differently in the real world. PBs reflect how they actually perform — in your hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eThe Name Was a Happy Accident\u003c\/b\u003e\u003cbr\u003eWe didn’t start with the name “Power Buttons.” It just… happened. One morning, debating with an imaginary advisor in my head (as one does), I caught myself calling them Power Buttons. It stuck. It made us laugh. It made sense. The team loved it — and the name was born.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eA New Standard\u003c\/b\u003e\u003cbr\u003eAt GRAM, we’re about functional design, real-world usability, and player happiness. Power Buttons are just one more way we bring that philosophy to life.\u003cbr\u003eNext time you’re picking up a Gram disc, count the dots. That’s the power it holds — and the simplicity we stand for.\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"GRAM Discs","offers":[{"title":"Blue \/ 173+","offer_id":52622994473289,"sku":"8888111101887-1","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"White \/ 173+","offer_id":52622994506057,"sku":"8888111101887-2","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Yellow \/ 173+","offer_id":52622994538825,"sku":"8888111101887-3","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Orange \/ 173+","offer_id":52622994571593,"sku":"8888111101887-4","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Pink \/ 173+","offer_id":52622994604361,"sku":"8888111101887-5","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Red \/ 173+","offer_id":52893589799241,"sku":"8888111101887-6","price":23.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/gram-riga-soft-pink_8a9a295f-ff84-43ac-90bd-7fc6f4105013.png?v=1757058685"},{"product_id":"gram-discs-milan","title":"GRAM Discs Premium Line Milan","description":"\u003cp\u003e\u003cstrong\u003eMilan\u003c\/strong\u003e   \u003cspan\u003e8 \/ 6 \/ -4 \/ 1 - Power: 1.5\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eInventing Power Buttons: From Confusion to Clarity\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eIf you’ve ever tried buying a new disc as a beginner, you’ve probably stared at those four little numbers — speed, glide, turn, fade — and wondered what any of it actually means. And if you’re an experienced player, chances are you’ve learned that those numbers don’t always mean what they say. That’s exactly where our journey began.\u003cbr\u003eWe set out with a bold idea:\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eto make disc flight information actually useful\u003c\/b\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBack to First Principles\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eOur first obstacle was obvious. Every player throws differently. A disc that fades right for a forehand player might fade left for a backhand. Draw a line for “flight path” on a disc? Doesn’t work. If that path doesn’t match the player’s experience, who do they blame? The disc — and us.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eSo we asked a better question:\u003cbr\u003e \u003cb data-stringify-type=\"bold\"\u003eWhat does the player actually know when they’re choosing a disc?\u003c\/b\u003e\u003cbr\u003e The answer was simple but powerful:\u003cbr\u003e “They know how far they can throw and want a disc that suits that power.”\u003cbr\u003eWe spent time in a local disc golf shop, talking with players, listening to the shopkeeper, and watching people choose discs. The pattern was clear. Everyone had a rough idea of their power level — and just wanted something that\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003eflew how they expected\u003c\/i\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eDots Over Digits\u003c\/b\u003e\u003cbr\u003eWith that in mind, we ditched the numbers. Instead, we invented the\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePower Buttons (PBs)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esystem. Think of it as a\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003estability scale\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e— the more buttons, the more overstable the disc.\u003cbr\u003eBut here’s the twist: we didn’t want to clutter the design. Since our brand language is clean, rounded, and inspired by simplicity (just look at the GRAM logo!), we went with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003efive dots\u003c\/b\u003e, each with a possibility to be half-filled. That gives us\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ea 10-point scale\u003c\/b\u003e, but presented in a friendly, instantly recognizable way.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTested. Stamped. Accurate.\u003c\/b\u003e\u003cbr\u003eUnlike flight numbers, which are locked in after the mold is designed,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePBs are flexible\u003c\/b\u003e. If a run comes out slightly more overstable, we just increase the PB rating for that batch. That means what’s stamped on the disc actually matches how it flies — no more guessing or googling.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBut What About Speed, Glide, Turn, Fade?\u003c\/b\u003e\u003cbr\u003eLet’s break it down:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-border=\"0\" data-indent=\"0\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-list-tree=\"true\" data-stringify-type=\"unordered-list\"\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eSpeed?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThat’s rim width. You can feel it. We don’t need to print it.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eGlide?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt’s the most random number out there. Some putters “glide” like a feather; others drop like bricks. The number doesn’t help.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eTurn\/Fade?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eToo abstract. A Felon, Firebird, and Boatman all have similar numbers, but fly differently in the real world. PBs reflect how they actually perform — in your hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eThe Name Was a Happy Accident\u003c\/b\u003e\u003cbr\u003eWe didn’t start with the name “Power Buttons.” It just… happened. One morning, debating with an imaginary advisor in my head (as one does), I caught myself calling them Power Buttons. It stuck. It made us laugh. It made sense. The team loved it — and the name was born.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eA New Standard\u003c\/b\u003e\u003cbr\u003eAt GRAM, we’re about functional design, real-world usability, and player happiness. Power Buttons are just one more way we bring that philosophy to life.\u003cbr\u003eNext time you’re picking up a Gram disc, count the dots. That’s the power it holds — and the simplicity we stand for.\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"GRAM Discs","offers":[{"title":"Blue \/ 173+","offer_id":52623016722761,"sku":"8888111101889-1","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"White \/ 173+","offer_id":52623016755529,"sku":"8888111101889-2","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Yellow \/ 173+","offer_id":52623016788297,"sku":"8888111101889-3","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Orange \/ 173+","offer_id":52623016821065,"sku":"8888111101889-4","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ 173+","offer_id":52623016853833,"sku":"8888111101889-5","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/gram-milan-pink.png?v=1752561337"},{"product_id":"gram-discs-reykjavik","title":"GRAM Discs Premium Line Reykjavik","description":"\u003cp\u003e\u003cstrong\u003eReykjavik\u003c\/strong\u003e   \u003cspan\u003e9 \/ 4 \/ 0 \/ 4 - Power: 4\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eInventing Power Buttons: From Confusion to Clarity\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eIf you’ve ever tried buying a new disc as a beginner, you’ve probably stared at those four little numbers — speed, glide, turn, fade — and wondered what any of it actually means. And if you’re an experienced player, chances are you’ve learned that those numbers don’t always mean what they say. That’s exactly where our journey began.\u003cbr\u003eWe set out with a bold idea:\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eto make disc flight information actually useful\u003c\/b\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBack to First Principles\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eOur first obstacle was obvious. Every player throws differently. A disc that fades right for a forehand player might fade left for a backhand. Draw a line for “flight path” on a disc? Doesn’t work. If that path doesn’t match the player’s experience, who do they blame? The disc — and us.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eSo we asked a better question:\u003cbr\u003e \u003cb data-stringify-type=\"bold\"\u003eWhat does the player actually know when they’re choosing a disc?\u003c\/b\u003e\u003cbr\u003e The answer was simple but powerful:\u003cbr\u003e “They know how far they can throw and want a disc that suits that power.”\u003cbr\u003eWe spent time in a local disc golf shop, talking with players, listening to the shopkeeper, and watching people choose discs. The pattern was clear. Everyone had a rough idea of their power level — and just wanted something that\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003eflew how they expected\u003c\/i\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eDots Over Digits\u003c\/b\u003e\u003cbr\u003eWith that in mind, we ditched the numbers. Instead, we invented the\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePower Buttons (PBs)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esystem. Think of it as a\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003estability scale\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e— the more buttons, the more overstable the disc.\u003cbr\u003eBut here’s the twist: we didn’t want to clutter the design. Since our brand language is clean, rounded, and inspired by simplicity (just look at the GRAM logo!), we went with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003efive dots\u003c\/b\u003e, each with a possibility to be half-filled. That gives us\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ea 10-point scale\u003c\/b\u003e, but presented in a friendly, instantly recognizable way.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTested. Stamped. Accurate.\u003c\/b\u003e\u003cbr\u003eUnlike flight numbers, which are locked in after the mold is designed,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePBs are flexible\u003c\/b\u003e. If a run comes out slightly more overstable, we just increase the PB rating for that batch. That means what’s stamped on the disc actually matches how it flies — no more guessing or googling.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBut What About Speed, Glide, Turn, Fade?\u003c\/b\u003e\u003cbr\u003eLet’s break it down:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-border=\"0\" data-indent=\"0\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-list-tree=\"true\" data-stringify-type=\"unordered-list\"\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eSpeed?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThat’s rim width. You can feel it. We don’t need to print it.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eGlide?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt’s the most random number out there. Some putters “glide” like a feather; others drop like bricks. The number doesn’t help.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eTurn\/Fade?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eToo abstract. A Felon, Firebird, and Boatman all have similar numbers, but fly differently in the real world. PBs reflect how they actually perform — in your hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eThe Name Was a Happy Accident\u003c\/b\u003e\u003cbr\u003eWe didn’t start with the name “Power Buttons.” It just… happened. One morning, debating with an imaginary advisor in my head (as one does), I caught myself calling them Power Buttons. It stuck. It made us laugh. It made sense. The team loved it — and the name was born.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eA New Standard\u003c\/b\u003e\u003cbr\u003eAt GRAM, we’re about functional design, real-world usability, and player happiness. Power Buttons are just one more way we bring that philosophy to life.\u003cbr\u003eNext time you’re picking up a Gram disc, count the dots. That’s the power it holds — and the simplicity we stand for.\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"GRAM Discs","offers":[{"title":"Blue \/ 173+","offer_id":52623063712073,"sku":"8888111101890-1","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"White \/ 173+","offer_id":52623063744841,"sku":"8888111101890-2","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Yellow \/ 173+","offer_id":52623063777609,"sku":"8888111101890-3","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Orange \/ 173+","offer_id":52623063810377,"sku":"8888111101890-4","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ 173+","offer_id":52623063843145,"sku":"8888111101890-5","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Red \/ 173+","offer_id":52655289237833,"sku":"8888111101890-6","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/gram-rekjavik-red_aad82faf-74a1-4f55-958f-20276fd6629d.png?v=1752565991"},{"product_id":"gram-discs-berlin","title":"GRAM Discs Premium Line Berlin","description":"\u003cp\u003e\u003cb\u003eBerlin  \u003c\/b\u003e11 \/ 6 \/ -3 \/ 2 - Power: 2  \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eInventing Power Buttons: From Confusion to Clarity\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eIf you’ve ever tried buying a new disc as a beginner, you’ve probably stared at those four little numbers — speed, glide, turn, fade — and wondered what any of it actually means. And if you’re an experienced player, chances are you’ve learned that those numbers don’t always mean what they say. That’s exactly where our journey began.\u003cbr\u003eWe set out with a bold idea:\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eto make disc flight information actually useful\u003c\/b\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBack to First Principles\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eOur first obstacle was obvious. Every player throws differently. A disc that fades right for a forehand player might fade left for a backhand. Draw a line for “flight path” on a disc? Doesn’t work. If that path doesn’t match the player’s experience, who do they blame? The disc — and us.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eSo we asked a better question:\u003cbr\u003e \u003cb data-stringify-type=\"bold\"\u003eWhat does the player actually know when they’re choosing a disc?\u003c\/b\u003e\u003cbr\u003e The answer was simple but powerful:\u003cbr\u003e “They know how far they can throw and want a disc that suits that power.”\u003cbr\u003eWe spent time in a local disc golf shop, talking with players, listening to the shopkeeper, and watching people choose discs. The pattern was clear. Everyone had a rough idea of their power level — and just wanted something that\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003eflew how they expected\u003c\/i\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eDots Over Digits\u003c\/b\u003e\u003cbr\u003eWith that in mind, we ditched the numbers. Instead, we invented the\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePower Buttons (PBs)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esystem. Think of it as a\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003estability scale\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e— the more buttons, the more overstable the disc.\u003cbr\u003eBut here’s the twist: we didn’t want to clutter the design. Since our brand language is clean, rounded, and inspired by simplicity (just look at the GRAM logo!), we went with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003efive dots\u003c\/b\u003e, each with a possibility to be half-filled. That gives us\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ea 10-point scale\u003c\/b\u003e, but presented in a friendly, instantly recognizable way.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTested. Stamped. Accurate.\u003c\/b\u003e\u003cbr\u003eUnlike flight numbers, which are locked in after the mold is designed,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePBs are flexible\u003c\/b\u003e. If a run comes out slightly more overstable, we just increase the PB rating for that batch. That means what’s stamped on the disc actually matches how it flies — no more guessing or googling.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBut What About Speed, Glide, Turn, Fade?\u003c\/b\u003e\u003cbr\u003eLet’s break it down:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-border=\"0\" data-indent=\"0\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-list-tree=\"true\" data-stringify-type=\"unordered-list\"\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eSpeed?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThat’s rim width. You can feel it. We don’t need to print it.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eGlide?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt’s the most random number out there. Some putters “glide” like a feather; others drop like bricks. The number doesn’t help.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eTurn\/Fade?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eToo abstract. A Felon, Firebird, and Boatman all have similar numbers, but fly differently in the real world. PBs reflect how they actually perform — in your hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eThe Name Was a Happy Accident\u003c\/b\u003e\u003cbr\u003eWe didn’t start with the name “Power Buttons.” It just… happened. One morning, debating with an imaginary advisor in my head (as one does), I caught myself calling them Power Buttons. It stuck. It made us laugh. It made sense. The team loved it — and the name was born.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eA New Standard\u003c\/b\u003e\u003cbr\u003eAt GRAM, we’re about functional design, real-world usability, and player happiness. Power Buttons are just one more way we bring that philosophy to life.\u003cbr\u003eNext time you’re picking up a Gram disc, count the dots. That’s the power it holds — and the simplicity we stand for.\u003c\/div\u003e","brand":"GRAM Discs","offers":[{"title":"Blue \/ 173+","offer_id":52623073935689,"sku":"8888111101891-1","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Yellow \/ 173+","offer_id":52623073968457,"sku":"8888111101891-2","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Orange \/ 173+","offer_id":52623074001225,"sku":"8888111101891-3","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ 173+","offer_id":52623074033993,"sku":"8888111101891-4","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Red \/ 173+","offer_id":52655297298761,"sku":"8888111101891-5","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/gram-berlin-blue_48057254-b4f9-40b9-9d1f-d4150b22e3a0.png?v=1752566182"},{"product_id":"gram-discs-warsaw","title":"GRAM Discs Premium Line Warsaw","description":"\u003cp\u003e\u003cb\u003eWarsaw \u003cspan style=\"font-weight: 400;\"\u003e5 | 1 | 0.5 | 4\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eInventing Power Buttons: From Confusion to Clarity\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eIf you’ve ever tried buying a new disc as a beginner, you’ve probably stared at those four little numbers — speed, glide, turn, fade — and wondered what any of it actually means. And if you’re an experienced player, chances are you’ve learned that those numbers don’t always mean what they say. That’s exactly where our journey began.\u003cbr\u003eWe set out with a bold idea:\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eto make disc flight information actually useful\u003c\/b\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBack to First Principles\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eOur first obstacle was obvious. Every player throws differently. A disc that fades right for a forehand player might fade left for a backhand. Draw a line for “flight path” on a disc? Doesn’t work. If that path doesn’t match the player’s experience, who do they blame? The disc — and us.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eSo we asked a better question:\u003cbr\u003e \u003cb data-stringify-type=\"bold\"\u003eWhat does the player actually know when they’re choosing a disc?\u003c\/b\u003e\u003cbr\u003e The answer was simple but powerful:\u003cbr\u003e “They know how far they can throw and want a disc that suits that power.”\u003cbr\u003eWe spent time in a local disc golf shop, talking with players, listening to the shopkeeper, and watching people choose discs. The pattern was clear. Everyone had a rough idea of their power level — and just wanted something that\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003eflew how they expected\u003c\/i\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eDots Over Digits\u003c\/b\u003e\u003cbr\u003eWith that in mind, we ditched the numbers. Instead, we invented the\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePower Buttons (PBs)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esystem. Think of it as a\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003estability scale\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e— the more buttons, the more overstable the disc.\u003cbr\u003eBut here’s the twist: we didn’t want to clutter the design. Since our brand language is clean, rounded, and inspired by simplicity (just look at the GRAM logo!), we went with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003efive dots\u003c\/b\u003e, each with a possibility to be half-filled. That gives us\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ea 10-point scale\u003c\/b\u003e, but presented in a friendly, instantly recognizable way.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTested. Stamped. Accurate.\u003c\/b\u003e\u003cbr\u003eUnlike flight numbers, which are locked in after the mold is designed,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePBs are flexible\u003c\/b\u003e. If a run comes out slightly more overstable, we just increase the PB rating for that batch. That means what’s stamped on the disc actually matches how it flies — no more guessing or googling.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBut What About Speed, Glide, Turn, Fade?\u003c\/b\u003e\u003cbr\u003eLet’s break it down:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-border=\"0\" data-indent=\"0\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-list-tree=\"true\" data-stringify-type=\"unordered-list\"\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eSpeed?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThat’s rim width. You can feel it. We don’t need to print it.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eGlide?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt’s the most random number out there. Some putters “glide” like a feather; others drop like bricks. The number doesn’t help.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eTurn\/Fade?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eToo abstract. A Felon, Firebird, and Boatman all have similar numbers, but fly differently in the real world. PBs reflect how they actually perform — in your hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eThe Name Was a Happy Accident\u003c\/b\u003e\u003cbr\u003eWe didn’t start with the name “Power Buttons.” It just… happened. One morning, debating with an imaginary advisor in my head (as one does), I caught myself calling them Power Buttons. It stuck. It made us laugh. It made sense. The team loved it — and the name was born.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eA New Standard\u003c\/b\u003e\u003cbr\u003eAt GRAM, we’re about functional design, real-world usability, and player happiness. Power Buttons are just one more way we bring that philosophy to life.\u003cbr\u003eNext time you’re picking up a Gram disc, count the dots. That’s the power it holds — and the simplicity we stand for.\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"GRAM Discs","offers":[{"title":"Blue \/ 173+","offer_id":52623110406473,"sku":"8888111101892-1","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ 173+","offer_id":52623110504777,"sku":"8888111101892-4","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Orange \/ 173+","offer_id":55639101997385,"sku":"8888111101892-5","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/e3611754-046c-43ab-8c25-0f43782433ec_1faa2ce4-93b5-4e19-ad5e-d01ece7cb948.jpg?v=1792161379"},{"product_id":"gram-discs-oslo","title":"GRAM Discs Premium Line Oslo","description":"\u003cp\u003e\u003cb\u003eOslo  \u003c\/b\u003e12 \/ 5 \/ 0 \/ 3 - Power: 4.5\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eInventing Power Buttons: From Confusion to Clarity\u003c\/b\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003eIf you’ve ever tried buying a new disc as a beginner, you’ve probably stared at those four little numbers — speed, glide, turn, fade — and wondered what any of it actually means. And if you’re an experienced player, chances are you’ve learned that those numbers don’t always mean what they say. That’s exactly where our journey began.\u003cbr\u003eWe set out with a bold idea:\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eto make disc flight information actually useful\u003c\/b\u003e.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBack to First Principles\u003c\/b\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003eOur first obstacle was obvious. Every player throws differently. A disc that fades right for a forehand player might fade left for a backhand. Draw a line for “flight path” on a disc? Doesn’t work. If that path doesn’t match the player’s experience, who do they blame? The disc — and us.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003eSo we asked a better question:\u003cbr\u003e \u003cb data-stringify-type=\"bold\"\u003eWhat does the player actually know when they’re choosing a disc?\u003c\/b\u003e\u003cbr\u003e The answer was simple but powerful:\u003cbr\u003e “They know how far they can throw and want a disc that suits that power.”\u003cbr\u003eWe spent time in a local disc golf shop, talking with players, listening to the shopkeeper, and watching people choose discs. The pattern was clear. Everyone had a rough idea of their power level — and just wanted something that\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003eflew how they expected\u003c\/i\u003e.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eDots Over Digits\u003c\/b\u003e\u003cbr\u003eWith that in mind, we ditched the numbers. Instead, we invented the\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePower Buttons (PBs)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esystem. Think of it as a\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003estability scale\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e— the more buttons, the more overstable the disc.\u003cbr\u003eBut here’s the twist: we didn’t want to clutter the design. Since our brand language is clean, rounded, and inspired by simplicity (just look at the GRAM logo!), we went with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003efive dots\u003c\/b\u003e, each with a possibility to be half-filled. That gives us\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ea 10-point scale\u003c\/b\u003e, but presented in a friendly, instantly recognizable way.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTested. Stamped. Accurate.\u003c\/b\u003e\u003cbr\u003eUnlike flight numbers, which are locked in after the mold is designed,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePBs are flexible\u003c\/b\u003e. If a run comes out slightly more overstable, we just increase the PB rating for that batch. That means what’s stamped on the disc actually matches how it flies — no more guessing or googling.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBut What About Speed, Glide, Turn, Fade?\u003c\/b\u003e\u003cbr\u003eLet’s break it down:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-stringify-type=\"unordered-list\" data-list-tree=\"true\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-indent=\"0\" data-border=\"0\"\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eSpeed?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThat’s rim width. You can feel it. We don’t need to print it.\u003c\/li\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eGlide?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt’s the most random number out there. Some putters “glide” like a feather; others drop like bricks. The number doesn’t help.\u003c\/li\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eTurn\/Fade?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eToo abstract. A Felon, Firebird, and Boatman all have similar numbers, but fly differently in the real world. PBs reflect how they actually perform — in your hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eThe Name Was a Happy Accident\u003c\/b\u003e\u003cbr\u003eWe didn’t start with the name “Power Buttons.” It just… happened. One morning, debating with an imaginary advisor in my head (as one does), I caught myself calling them Power Buttons. It stuck. It made us laugh. It made sense. The team loved it — and the name was born.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eA New Standard\u003c\/b\u003e\u003cbr\u003eAt GRAM, we’re about functional design, real-world usability, and player happiness. Power Buttons are just one more way we bring that philosophy to life.\u003cbr\u003eNext time you’re picking up a Gram disc, count the dots. That’s the power it holds — and the simplicity we stand for.\u003c\/div\u003e","brand":"GRAM Discs","offers":[{"title":"Blue \/ 173+","offer_id":52623154741577,"sku":"8888111101895-1","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Yellow \/ 173+","offer_id":52623154774345,"sku":"8888111101895-2","price":23.9,"currency_code":"EUR","in_stock":false},{"title":"Orange \/ 173+","offer_id":52623154807113,"sku":"8888111101895-3","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ 173+","offer_id":52623154839881,"sku":"8888111101895-4","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/gram-oslo-pink.png?v=1752561362"},{"product_id":"gram-discs-prague-connection","title":"GRAM Discs Premium Line Prague","description":"\u003cp\u003e\u003cstrong\u003ePrague\u003c\/strong\u003e  \u003cspan\u003e2 \/ 3 \/ 0 \/ 2 - Power: 2\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eInventing Power Buttons: From Confusion to Clarity\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eIf you’ve ever tried buying a new disc as a beginner, you’ve probably stared at those four little numbers — speed, glide, turn, fade — and wondered what any of it actually means. And if you’re an experienced player, chances are you’ve learned that those numbers don’t always mean what they say. That’s exactly where our journey began.\u003cbr\u003eWe set out with a bold idea:\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eto make disc flight information actually useful\u003c\/b\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBack to First Principles\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eOur first obstacle was obvious. Every player throws differently. A disc that fades right for a forehand player might fade left for a backhand. Draw a line for “flight path” on a disc? Doesn’t work. If that path doesn’t match the player’s experience, who do they blame? The disc — and us.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003eSo we asked a better question:\u003cbr\u003e \u003cb data-stringify-type=\"bold\"\u003eWhat does the player actually know when they’re choosing a disc?\u003c\/b\u003e\u003cbr\u003e The answer was simple but powerful:\u003cbr\u003e “They know how far they can throw and want a disc that suits that power.”\u003cbr\u003eWe spent time in a local disc golf shop, talking with players, listening to the shopkeeper, and watching people choose discs. The pattern was clear. Everyone had a rough idea of their power level — and just wanted something that\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003eflew how they expected\u003c\/i\u003e.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eDots Over Digits\u003c\/b\u003e\u003cbr\u003eWith that in mind, we ditched the numbers. Instead, we invented the\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePower Buttons (PBs)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esystem. Think of it as a\u003cspan\u003e \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003estability scale\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e— the more buttons, the more overstable the disc.\u003cbr\u003eBut here’s the twist: we didn’t want to clutter the design. Since our brand language is clean, rounded, and inspired by simplicity (just look at the GRAM logo!), we went with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003efive dots\u003c\/b\u003e, each with a possibility to be half-filled. That gives us\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ea 10-point scale\u003c\/b\u003e, but presented in a friendly, instantly recognizable way.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTested. Stamped. Accurate.\u003c\/b\u003e\u003cbr\u003eUnlike flight numbers, which are locked in after the mold is designed,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePBs are flexible\u003c\/b\u003e. If a run comes out slightly more overstable, we just increase the PB rating for that batch. That means what’s stamped on the disc actually matches how it flies — no more guessing or googling.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBut What About Speed, Glide, Turn, Fade?\u003c\/b\u003e\u003cbr\u003eLet’s break it down:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-border=\"0\" data-indent=\"0\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-list-tree=\"true\" data-stringify-type=\"unordered-list\"\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eSpeed?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThat’s rim width. You can feel it. We don’t need to print it.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eGlide?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt’s the most random number out there. Some putters “glide” like a feather; others drop like bricks. The number doesn’t help.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eTurn\/Fade?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eToo abstract. A Felon, Firebird, and Boatman all have similar numbers, but fly differently in the real world. PBs reflect how they actually perform — in your hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eThe Name Was a Happy Accident\u003c\/b\u003e\u003cbr\u003eWe didn’t start with the name “Power Buttons.” It just… happened. One morning, debating with an imaginary advisor in my head (as one does), I caught myself calling them Power Buttons. It stuck. It made us laugh. It made sense. The team loved it — and the name was born.\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eA New Standard\u003c\/b\u003e\u003cbr\u003eAt GRAM, we’re about functional design, real-world usability, and player happiness. Power Buttons are just one more way we bring that philosophy to life.\u003cbr\u003eNext time you’re picking up a Gram disc, count the dots. That’s the power it holds — and the simplicity we stand for.\u003c\/div\u003e","brand":"GRAM Discs","offers":[{"title":"Blue \/ 173+","offer_id":53219175432521,"sku":"8888111102004-1","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Red \/ 173+","offer_id":53219175465289,"sku":"8888111102004-2","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Yellow \/ 173+","offer_id":53219175498057,"sku":"8888111102004-3","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Orange \/ 173+","offer_id":53219175530825,"sku":"8888111102004-4","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ 173+","offer_id":53219175563593,"sku":"8888111102004-5","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/gram-prague-pink_c775597f-2573-4777-95f2-eb91138918b8.webp?v=1761727484"},{"product_id":"gram-discs-starterpack","title":"Gram Discs Starterpack - Baltic Connection","description":"\u003cp\u003e\u003cb data-stringify-type=\"bold\"\u003eGRAM Discs Baltic Connection Set – Three Capitals, One Set\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cspan\u003eWe are thrilled to introduce the GRAM Discs Baltic Connection set. We’ve bottled the spirit of the Baltic capitals into three essential discs: Tallinn (putter), Riga (fairway), and Vilnius (midrange).\u003c\/span\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cspan\u003eWhether you are looking for the perfect starter pack or a unique gift for a seasoned player, this set delivers. Made from high-quality plastic, these discs are durable, reliable, and ready to attack the chains at your favorite course.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eInside the box:\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eTallinn\u003c\/b\u003e\u003cspan\u003e (Putter) – Happiness plastic | 2\/3\/0\/1 (Power Button 1.5\/5)\u003c\/span\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cspan\u003eOur flagship putter and a fan favorite. It offers a straight flight with dependable glide from Circle 2—just add a little spin. More than just a putter, \"Tallinn\" is an excellent throwing disc for accurate approaches anywhere from 40 to 80 meters.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eRiga\u003c\/b\u003e\u003cspan\u003e (Fairway Driver) – Motivation plastic | 8\/6\/-2\/1 (Power Button 2\/5)\u003c\/span\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cspan\u003eA trustworthy driver designed for shaping lines. \"Riga\" offers great distance even with slower arm speeds, making it a cheat code for navigating tight woods and tunnel shots. It’s the reliable partner you need to get close to the basket.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eVilnius\u003c\/b\u003e\u003cspan\u003e (Midrange) – Motivation plastic | 5\/6\/-1\/0 (Power Button 1\/5)\u003c\/span\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cspan\u003eA versatile midrange that fits any playstyle. For beginners, it’s the perfect straight-flying starter disc. For advanced players, it shines as a high-glide turnover disc or a hyzer-flip machine for those effortless straight shots.\u003c\/span\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cspan\u003eThe first run of the GRAM Discs Baltic Connection set is available now. \u003cbr\u003eBe a part of our story and discover your new go-to discs.\u003c\/span\u003e\u003c\/p\u003e","brand":"GRAM Discs","offers":[{"title":"Default Title","offer_id":53495599006025,"sku":"8888111102043-1","price":54.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0956\/8761\/files\/GeneratedImageDec102025fromGoogleAIStudio_8.jpg?v=1765447658"}],"url":"https:\/\/discgolf.eu\/lt\/collections\/gram-discs.oembed","provider":"Discgolf.eu","version":"1.0","type":"link"}